Brave announces new partnership – TAP Network! Brave Software, an innovative privacy browser combined with a blockchain-based digital advertising platform, has announced a new partnership with the TAP Network, an advertising and data network that connects brands to reward consumers.
The partnership was announced at the Mobile World Congress. This new partnership will allow Brave users to redeem Basic Attention Tokens (BAT) for real-world rewards offered by over 250,000 top brand partners in the TAP Network.
This is particularly practical since the Brave Browser will allow users to choose to opt-in on viewing private ads from Brave’s brand partners – these users will be rewarded with BAT via Brave rewards. Users can then use their earned BAT to redeem offers through the TAP Network.
Brave Browser’s opt-in option will allow existing users to choose which exclusive offers and ads they want to view from advertisers to earn BAT. Advertisers will be incentivized to continue to offer ads due to the near-guaranteed engaged audience that will choose to opt in to view their ads – after all, viewers will be incentivized to do so. TAP Network’s rewards technology has been called revolutionary and the “best disruptive pull marketing”. TAP Network has connections with top brands such as Paramount Pictures and Red Bull. By default, with this partnership, Brave users will be able to redeem their BAT, from Amazon, Starbucks, Uber, Apple, Restaurant vouchers, as well as hotel stays throughout the world.
“Both the user and the advertiser lose in today’s digital advertising landscape, and with regulations like GDPR looming all over the world, this broken ecosystem simply cannot continue as we know it. We’re excited to welcome TAP Network as a partner for our ad platform that’s built completely on privacy, and together, reward users for their attention while opening doors for brands that are looking to connect ethically with new audiences” said Brendan Eich, CEO and co-founder of Brave Software.
Lin Dai, co-founder and CEO of TAP Network said:
“Consumer data is being misused by major internet companies and TAP Network empowers consumers to directly take control of their own data and get rewarded from top brands. We are excited to partner with Brave to further the mission of protecting consumer privacy, and rewarding users for participating in the advertising ecosystem.”
The new partnership will be integrated with Brave’s desktop browsers (macOS, Windows, Linux), as well as in the Android app (iOS will be available later) in the coming months. Brave is actively working with other ad networks and brands, and may include additional inventory in the Brave Ads catalog including BuySellAds, AirSwap, Fluidity, ConsenSys, and Uphold.
We’ve been talking about BAT and the Brave Browser forever. We’ve done podcasts on the topic, it was even Crypto Traders Coin of the Month for February 2019. Want to get ahead of the group and earn $5.00 in BAT? Click here to download the Brave Browser. What do you think? Did you witness that move up in BAT today in the markets? We’ve been talking about BAT in the Pro group for quite a while now. Have you considered joining our Pro Group? Let us know if you have any questions! Let us know what you think about this new partnership on our Facebook page!
