Remember a few weeks ago here at Cryptotraders Pro, when we talked about PSG launching their own cryptocurrency? Remember how we remarked this would happen more and more, and that it just makes sense to do this? We do. Juventus Football Club (JFC), one of the most popular soccer clubs in the world, is launching their own crypto token that they claim will allow fans “to be heard”, as well as boost fan numbers.
Italy’s JFC, of which Cristiano Ronaldo is a current team member, will be teaming up with Socios.com to launch the “Juventus Official Fan Token (JOFT).” The token will be initially distributed via a “Fan Token Offering (FTO),” although we probably know this as another way of saying “ICO”.
With one of the largest fan bases of any soccer club, and a huge social media presence, the team says it intends the Fan Token to expand their audience and engage with them even further. Their ultimate goal? Allowing supporters outside Europe to have a more direct experience.
JOFT will be treadeable on the Socios platform against its native $CHZ token, which will allow fans to vote over an upcoming mobile app. With the platform, fans can respond to Juventus ballots, allowing supporters’ “voice to be heard, and creating an emotional connection between the club and its fans,” the club says. This FTO is slated to launch Q1 in 2019.
Giorgio Ricci, Juventus’ co-chief revenue officer, head of global partnerships and corporate revenues, said: “At the club we are always careful and pro-active towards innovation and new technologies. Together with Socios.com, we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way(s) with their favorite club.”
This announcement comes at the heel of numerous soccer clubs turning to blockchain technology and cryptocurrency to try and engage as well as build up their fan-bases.
Two weeks ago, as covered by Cryptotraders Pro, French soccer club Paris Saint-Germain,revealed plans to issue its own cryptocurrency, and engaged in a partnership with… You guessed it. Socios.com.
Socios indicated in their press release that it hopes to engage with more soccer clubs, possibly as many as 50, going forward. “Our ambition is to build the world’s biggest global football community and marketplace for football fans alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream,” said Alexandre Drefys, the firm’s CEO and co-founder.
Just 12 days ago, Brazil’s Avai Futebol Clube, a series B soccer team, announced that they would be creating a cryptocurrency as a part of an effort to fundraise $20 million. The project is aimed to help it develop in order to qualify for the top Series A tier of Brazilian soccer, something no doubt that their fans would love to see. Read more here.
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