Four months ago, Japan’s most popular messaging service, LINE, announced it was looking to enter the crypto space. LINE has continued to keep learning more about the blockchain industry and advanced projects happening within it.
This week, LINE announced that by way of a partnership named UNCHAIN, the LINE development team will set up many different decentralized apps (dApps) and plans to release then using the mainnet of the ICON blockchain protocol.
LINE has over 200 million active regular monthly users who send and receive messages on an everyday basis. The ICON team believes the new partnership between ICON and LINE could result in millions of LINEs users potentially utilising the ICON blockchain on regular basis to obtain dApps.
“At current low adoption level, this access and impact would benefit ICON and the blockchain industry in a powerful way. We believe partnerships with players like LINE with such reach and scale are absolutely necessary for a wider and faster blockchain adoption. This is something we’ve all been waiting to see and we are glad to be the one make this happen,” the ICON team explained.
“We believe this goes to show the quality of ICON team’s technical and business capabilities. At the end of the day, it’s about how comfortable you are working with your partners. Both LINE and ICON have strong mutual respect for one another,” said the ICON team.
This marks one of the largest consumer facing conglomerates partnering with cryptocurrency blockchain yet. While largely a Japanese product, LINE is still one of the world’s most used messenger apps, and is increasingly being adopted worldwide as a built in app for mobile games.
Cryptocurrency leaders like Ethereum’s Vitalik Buterin have long said that for the new technology to succeed it needs to make larger, measurable impacts, and if ICON will be a factor for hundreds of millions of people, it may be stepping up to that challenge.
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