Brave TAP Network Partnership confirmed! The Brave TAP Network partnership was announced by the Brave Software, the makers of the Brave Browser. The TAP Network is a rewards-as-a-service technology company. Users of the Brave desktop can now redeem Basic Attention Tokens (BAT) for real-world rewards offered by over 250,000 top brands and merchants in the TAP Network.
Brave uses a blockchain-based advertising model that has over 12 million monthly active users. Users of the Brave Browser can opt-in to Brave Rewards to view relevant Brave Ads in exchange for BAT. Now, Brave Browser users can redeem their BAT for gift cards from top brands like Starbucks, Domino’s, Applebee’s, Xbox, Playstation, HBO, Amazon, Walmart, and many more partners in the TAP Network.
“The relationship between consumers and advertisers on the Web is broken. Consumers get tracked and exploited while advertisers follow them around the web with complete disregard for privacy,” said Brendan Eich, co-founder and CEO of Brave Software. “This partnership with TAP Network supports our mission of connecting consumers and brands in a respectful, mutually beneficial way, and contributes to the growth of our overall ecosystem by expanding the utility of BAT.”
BAT redemption through the TAP network is available to Brave desktop users who have a verified Uphold wallet. Users can connect their Uphold account to the TAP Network using OAuth. The functionality is available for Brave Nightly users on desktop and will be available for general release in 6 to 8 weeks.
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