Bitcoin Mega Trend seen through the eyes of Data analytics! Harris Poll, on behalf of Blockchain Capital, conducted a survey among 2029 American adults. We can consider this poll to be a follow-up to the one surveyed back in October of 2017.
The survey back in October of 2017 was conducted in the midst of a bull market – Bitcoin was up over 800%, and the latest survey, done in April of 2019, was conducted in a bear market – roughly 75% of Bitcoin’s ATH.
The premise by Blockchain Capital was that the negative market would have a negative impact on Bitcoin sentiment – however, data shows that Bitcoin awareness, familiarity, perception, conviction, propensity to purchase, and ownership all increased and or improved significantly.
The results highlight that Bitcoin is a demographic mega-trend spearheaded by younger age groups. The only area where older demos matched younger demos was awareness – regardless of age, most of the American population has heard of Bitcoin. Millennials lead the charge with 90% sampled having heard of Bitcoin!
Source: Blockchain Capital
Blockchain Capital (BC), a venture capital firm, found that younger Americans are more likely to purchase Bitcoin in the next 5 years by a wide margin.
Source: Blockchain Capital
Blockchain Capital’s poll also showed the preference for Bitcoin outpaced Government Bonds, Stocks, Real Estate, and Gold.
Source: Blockchain Capital
Across the board, Bitcoin has been polling positive – from Bitcoin Awareness that rose up to 77% in October to 89% in April of 2019, to ownership, which shows an astounding 20% of 18-34 year old Americans in the sample population owning Bitcoin.
Source: Blockchain Capital
It is clear that Bitcoin and Cryptocurrency, by the day, keeps getting stronger and stronger. Companies like Nike and Samsung agree. Same with TD Ameritrade. But now, Americans are starting to see that picture, as Blockchain Capital’s Harris Poll shows us.
Big thanks to Blockchain Capital and Harris Poll for the hard work they’ve done to show us that we’re bruised, but we’re still kicking and screaming.
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